Liverpool, meanwhile, reportedly receive a guaranteed UK£30 million (US$37.7 million) from their technical partnership with Nike, although a 20 per cent royalty on all merchandise sales purportedly takes the total value of the deal closer to UK£70 million (US$88 million) annually. The club’s main shirt partnership with Emirates is the most lucrative in all of soccer, bringing in a whopping €70 million (US$74.6 million) per year, while the team’s kit supply contract with Adidas is worth even more at a reported €110 million (US$117.3 million) annually. Interestingly, Liverpool are well out in front of Madrid in terms of broadcast income thanks to the Premier League’s massive domestic TV rights deals with Sky Sports, BT and Amazon, as well as the competition’s increasingly lucrative overseas partnerships with the likes of NBC, BeIN Sports and Nent Group.īut it is on the commercial side where Madrid make up significant ground on Liverpool due to their top-tier sponsorship deals. The Merseysiders are worth US$4.45 billion, according to Forbes, and their Fenway Sports Group (FSG) ownership last year saw its own valuation soar to more than US$7 billion on the back of an investment from RedBird Capital Partners, the private equity group led by Gerry Cardinale. Liverpool are not short of wealthy backers themselves. More recently, president Florentino Perez was pictured smiling alongside Alan Waxman, the chief executive and co-founder of San Francisco-headquartered Sixth Street, which has invested €360 million (US$380 million) for a stake in the team’s stadium operations. Valued by Forbes at US$5.1 billion, Madrid are looking to diversify their revenues further through a revamp of their Santiago Bernabeu Stadium, a project which has seen the club take out hundreds of millions of dollars in loans. Fan-owned Real Madrid edge Liverpool in terms of overall revenue, with the Spaniards generating €648.4 million (US$695.7 million) during the 2020/21 season compared to the UK£487 million (US$608.5 million) made at Anfield. These are two teams that need no introduction. Yet the dominance of the two teams on the pitch is mirrored by their financial might off it, where the pair generate hundreds of millions of dollars in revenue every year from lucrative commercial deals and television income – not to mention the many shirts and other merchandise items that are sold annually around the world.Īs the two teams prepare to cap the European soccer season on Saturday, SportsPro presents an alternative preview to this year’s Champions League final. Two of the most decorated clubs in European soccer meet at the Stade de France in Paris this weekend in what is a repeat of the 2018 Uefa Champions League final.īoth Premier League giants Liverpool and LaLiga champions Real Madrid overcame adversity in their semi-final ties to set up a star-studded affair between two sides who have been crowned kings of Europe a combined 19 times – a number heavily weighted in favour of the Spaniards, the most successful team in the history of the competition with 13 triumphs.
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